How to Measure Your Website’s Growth Like a Pro

Measure Website Traffic and Engagement

Unique Visitors: The number of unique individuals who have visited your website in a given period.
Page Views: The total number of pages viewed on your website.
Average Session Duration: The average amount of time spent on your website per session.
Bounce Rate: The percentage of visitors who leave your website after only viewing one page.
Conversion Rate: The percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Revenue: The total income generated by your website.
Profit: The net income after deducting expenses from revenue.
Lead Generation: The number of potential customers (leads) generated by your website.
Customer Acquisition Cost (CAC): The cost of acquiring a new customer.
Return on Investment (ROI): The return on investment for your website marketing efforts.

Organic Keywords: The keywords that your website ranks for in search engine results pages (SERPs).
Search Volume: The number of people searching for a particular keyword each month.
Click-Through Rate (CTR): The percentage of people who click on your website when it appears in SERPs.
Average Position: The average position of your website in SERPs for a given set of keywords.

Heatmaps: Visual representations of where users click and scroll on your website.
Session Recordings: Recordings of actual user sessions on your website.
Funnel Analysis: Tracking the progress of users through your website’s conversion funnel.
Form Submissions: Tracking the number of times users fill out forms on your website.
A/B Testing: Experimenting with different versions of your website to identify which ones perform better.

Follower Growth: The number of new followers your social media accounts gain.
Engagement: The number of likes, comments, shares, and other interactions on your social media posts.
Reach: The number of people who see your social media content.
Traffic from Social Media: The amount of traffic driven to your website from social media channels.
Brand Mentions: The number of times your brand is mentioned on social media.

Google Analytics: A free and widely used analytics platform that provides detailed insights into website traffic, engagement, and conversions.
Adobe Analytics: A paid analytics platform that offers advanced features and integrations.
Hotjar: A tool that provides heatmaps, session recordings, and other user behavior data.
Crazy Egg: A tool that provides heatmaps, A/B testing, and other conversion optimization features.
Mixpanel: A tool that provides user analytics, event tracking, and funnel analysis.

Attend Industry Conferences: Attend conferences and events to learn about the latest trends and best practices in website analytics.
Read Industry Blogs and Publications: Stay informed by reading blogs, articles, and white papers from industry experts.
Follow Industry Leaders: Follow thought leaders on social media and subscribe to their newsletters to stay up-to-date on their insights.
Experiment with New Tools and Techniques: Be open to trying new analytics tools and techniques to enhance your measurement capabilities.

Set Realistic Goals: Establish clear and measurable goals for your website’s growth.
Monitor Progress Regularly: Track your progress against your goals on a regular basis.
Make Data-Driven Decisions: Use data from your analytics tools to make informed decisions about website improvements.
Test and Iterate: Continuously test different strategies and make adjustments based on the results.
Seek Expert Advice: If necessary, consult with a web analytics expert to optimize your measurement and improvement efforts.

Verito Digital builds stunning, user-friendly websites that convert visitors into customers. We revamp existing sites too!

But we don’t stop there. We optimize your website to rank high in search results, so potential customers find YOU.

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